¿Qué hace que una marca invierta millones en deporte? Descubre qué hay detrás de las grandes alianzas entre marcas y equipos en el Sponsorship Workshop: Beyond the Logo, y cómo el patrocinio deportivo se convierte en experiencias, conexiones y oportunidades de negocio.
Acompáñanos junto a Ana Luisa, Head of Partnerships and Career de European Sport Business School (ESBS), en un taller práctico para explorar qué sucede más allá del logo y cómo se construyen las alianzas que vemos en los grandes escenarios deportivos.
📅 Jueves 22 de octubre
🕒 14h30 a 16h00
📍 Patio interno DaVinci
Cupos limitados
¡No te pierdas esta oportunidad de aprender, conectar y explorar el mundo del marketing deportivo! 🚀
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ResponderEliminarI recently found myself in a pickle trying to explain to a potential partner that our collaboration needed to be more than a logo swap, much like a tricky Connections Game level. They were so focused on having their name everywhere, I struggled to articulate the deeper engagement we sought.
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